What’s New, What’s Next

At LBA we are always up to something.  See what new hotels we have opened and which properties have been renovated.  Enjoy the news about our President or Chief Operating Officer.  Take a look at our Inn Crowd newsletter celebrating the contributions our associates are making within their communities.

Laura Allen, CHDM

As the youngest of five children, Laura learned early on the importance of hard work, lifelong learning and continuously striving for improvement. It is a valuable life lesson she applies every day as Regional Director of Digital Marketing, working to find new ways to help LBA properties build awareness, drive customer loyalty and increase online

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Kevin Butler, CRME

Coming from a background in automotive sales, Kevin uses his training and resources provided by LBA to maintain a focus on associate engagement, ultimately providing an unmatched customer experience. While attending college in Tuscaloosa, Alabama, Kevin began his career in automobile sales, where he learned the various aspects of selling, including e-commerce and online internet

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Chris Clements

Chris understands the importance of good first impressions – as a well-trained associate and as a new hotel property. Responsible for making sure each LBA property is ready before opening its doors to guests, he oversees the myriad of details involved with bringing each hotel and each team member in line with LBA standards. Before

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Cindy Edenfield, CPA

With more than three decades of experience, Cindy uses her expertise to achieve maximum efficiency and compliance in the fast-paced flow of financial statements and accounting processes for LBA properties and the company’s construction division. After earning a degree in accounting from Florida State University and a Master of Business Administration from Troy State University

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Mary Ewing

Mary brings her expertise in high volume, high end, multi-platform operations to her role as Corporate Director of Food and Beverage. As a resourceful leader, she is able to foster the mission of providing quality service in beautiful and comfortable settings for guests to enjoy during their stay with LBA. Throughout her career, Mary served

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Kurt Gyalog

As the Director of Business Intelligence, Kurt has the ability to design, create and implement cutting edge tools and resources to support in-depth analysis of property performance to drive business decisions and maximize financial results for our owners. Kurt joined the LBA team in 2014, bringing with him a degree in Hospitality Meeting and Travel

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Marsha Lacey, PHR, SHRM-CP

As Vice President of Human Resources at LBA, Marsha is dedicated to helping each team member unlock their potential through training and development. Experience in various industries led to her great passion for understanding people and providing a positive influence. With advanced degrees in human resource management, Marsha has established a proven record of success

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Mona Letourneau

As Regional Director of Sales, Mona shares LBA’s belief that the fundamentals of success begin with the proper training, support and employee culture. It is a basic tenet she has embraced throughout nearly three decades in the hospitality industry and uses every day in providing regional sales support and exploring new opportunities for business growth

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Deb Matthews

Growing up in a family of eight, Deb was taught to always offer a helping hand to others and that hard work and dedication lead to success. As Regional Director of Operations, these early life lessons fuel her passion for mentoring and encouraging her associates to pursue personal and professional growth, striving to deliver the

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Amy Meshnick, CRME

With more than 15 years of experience driving revenue strategy and over two decades with the company, Amy Meshnick is not only LBA’s self-proclaimed biggest fan, but also a true champion for excellence. Ask her team, and they’d say Amy is also their loudest cheerleader, bringing enthusiasm and passion to everything she does. Her unique

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