As Vice President of Revenue Management, Amy works closely with the LBA revenue management team, setting strategic direction for the department and mentoring each person on the team to encourage continuous growth and excellence. Growing up as the eldest of seven children, she learned early on the importance of self-motivation and empowerment in effective teamwork.
Amy fell in love with the hospitality industry working the front desk of a hotel at the age of 16, an experience that led her to join LBA in 2002 as front desk clerk at the Courtyard by Marriott in Pensacola, Florida. She credits much of her success to her general manager, who challenged her with responsibilities not typical of the front desk clerk, such as accounting tasks, sales calls, group and meeting room bookings, and cross-training in all departments. Because of this training, Amy was able to transition to Guest Services Manager at Fairfield Inn Pensacola, and shortly thereafter accept her first general manager position with LBA in Dothan, Alabama.
Working and training in all departments as a GM has given Amy a keen understanding of how revenue management impacts hotel operations and sales. Since 2008, she has successfully worked with LBA’s hotel teams to develop strategies to maximize revenue by analyzing trends, mix of business, and pricing strategies to optimize brand revenue management systems. An avid reader and lifelong learner, she also keeps her team up to date on the latest brand initiatives and industry trends.
Still very close with her family, Amy spends a lot of her time with her siblings and a growing crowd of nieces and nephews.