A Tactical Approach to the Business of Sales & Digital Marketing
LBA Hospitality offers one-stop shopping support for our Sales teams in their respective markets. Our focus is and continues to be the dominant market performing hotel. We compete at the highest levels in the arena of Sales & Marketing while deploying relevant and impactful local market tactics as well as online digital strategies to drive top line revenue performance for each of our locations.
Our business model fully supports and integrates regional teams who are infused in the local markets. Our regional sales directors oversee the hotel teams and work hand in hand in the direct sales efforts. We are a sales-driven company committed to key areas of moving market share and continually outpacing other hotels as measured in STR performances.
Below are details of our tactical approach
Professional and Analytical methodology of pricing of Corporate Transient and Local Business
Hotel Marketing Studies (Due Diligence, Market Analysis, Market Positioning and Re-Positioning)
Digital Marketing efforts including strategies to drive bookings to brand.com through metasearch campaigns, paid ads where/when appropriate and strategic partnerships that optimize our hotels website listings
Regular On-Site Consultative and Sales Call Visits
Competitive SWOT Analysis
Usage of Intelligence Tools for research, trends, market segmentation impact, pricing, qualifying, and establishing dominance
Companywide Social Media Platform for all Hotels
eCommerce participation and reporting
Transitional Sales (Openings, Conversions, and Takeover)
Liaison for all Brand Specific Sales implementations
Integrated Sales Automation (daily sales process, account management, referrals, cross selling, and sales databases)
Annual Marketing Plan Reviews
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