Revenue Strategy That Moves With the Market

Revenue Management is one of the clearest examples of the value LBA brings. Our experienced team combines market intelligence, property-level strategy, and years of hospitality expertise to help each hotel capture more of the revenue opportunity in its market.

For LBA-managed hotels, the advantage is straightforward: a dedicated Revenue Management team brings an added layer of focus, analysis, and accountability that goes beyond relying on systems alone. We stay close to each hotel’s performance, assessing pricing, pace, business mix, competitive positioning, and distribution through the lens of that specific property and market.

That hands-on approach is part of how we manage revenue every day. Across the portfolio, our team continuously evaluates performance, adjusts strategy as demand changes, and looks for opportunities to gain market share and strengthen overall revenue results. Simply put, dedicated revenue leadership helps hotels compete more effectively and realize stronger returns.

What Sets Our Approach Apart

Expertise Beyond the System

Experienced revenue leaders add market knowledge, hotel context, and informed judgment to the technology and data behind each property.

Strategy Built Around the Hotel

Pricing, availability, and distribution decisions reflect each hotel’s demand patterns, business mix, and competitive position.

Dedicated Revenue Advantage

Dedicated oversight beyond brand systems helps hotels improve market share and revenue performance.

Revenue Management Team


Amy Meshnick, CRME

Amy Meshnick, CRME

Vice President of Revenue Management & Digital Marketing


Meet Amy →


Kevin Butler, CRME

Kevin Butler, CRME

Regional Director of Revenue Management


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Noelle Hall, CRME

Noelle Hall, CRME

Regional Director of Revenue Management


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Audra Johnson, CRME

Audra Johnson, CRME

Regional Director of Revenue Management


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Kelly Lowman, CRME

Kelly Lowman, CRME

Corporate Revenue Manager


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Brenda Osborne, CRME

Brenda Osborne, CRME

Regional Director of Revenue Management


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Denise Parrow, CRME

Denise Parrow, CRME

Regional Director of Revenue Management


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John Palys, CRME

John Palys, CRME

Regional Director of Revenue Management


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Toni Titus, CRME

Toni Titus, CRME

Regional Director of Revenue Management


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Brian Trimpey, CRME

Brian Trimpey, CRME

Regional Director of Revenue Management


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Andrea Wittrup, CRME

Andrea Wittrup, CRME

Regional Director of Revenue Management


Meet Andrea →

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