Judy Cluck

As the company’s sales and marketing leader, Judy knows how to inspire the team to discover their voice and thrive within the LBA family. It is a natural ability born of her close-knit family of seven in small-town Iowa, unleashed as captain of her high school cheerleading squad, and honed to perfection over more than 30 years in hospitality.

Judy entered the hospitality industry as a PBX operator at the Beaver Run Resort in Breckenridge, Colorado, quickly learning the importance of making a good first impression for guests. Serving in many roles in operations, she advanced her career by accepting a position that led to 22 years of service with Hilton Worldwide. Judy joined LBA Hospitality in April of 2014, drawn by the company’s family environment and clear commitment to developing its people.

Now happily leading LBA’s sales and marketing efforts, she oversees sales initiatives and strategies for the company, leads the sales efforts for the company, and collaborates with revenue management and operations teams to increase market share. Through those programs, she works to build brand loyalty and develop new ideas and strategies to ensure top performance in the market for each property. Judy believes the success of those initiatives hinges on the full engagement of every member of the team – from the sales leaders to front desk and room attendants, from general managers to maintenance – and empowering them to foster strong relationships with guests, businesses, and communities.

An avid outdoor enthusiast, Judy and her husband enjoy the sun and fun of lakeside living from their home on Lake Lanier.