Peaches Crawford of LBA Hospitality Celebrated with Coveted 2023 Apple Award

CAPE CANAVERAL, FL [July 2, 2024] – Peaches Crawford, LBA Hospitality General Manager of the Homewood Suites Cape Canaveral-Cocoa Beach, was presented with the 2023 Apple Award by Apple Hospitality REIT at an event held Thursday, May 16, 2024. This surprise celebration, hosted in her honor, highlighted Peaches’ exceptional leadership and commitment to exemplary hospitality.

“For over two decades, Peaches Crawford has woven her heart and soul into the very fabric of LBA Hospitality, making her a living example of our core values,” Farrah Adams, COO of LBA Hospitality, expressed warmly. “The 2023 Apple Award is a remarkable acknowledgment of her dedication through these 20+ years—showing her constant commitment to her team, our guests, and the wider community.”

Peaches Crawford receives the prestigious Apple Award from Apple Hospitality REIT leadership at Homewood Suites Cape Canaveral, surrounded by LBA President, COO, and smiling hotel associates.
An elated Peaches Crawford is presented with the Apple Award, signifying exceptional leadership and service, in the presence of Apple Hospitality REIT leadership, LBA President & COO, and the Homewood Suites team.

The Apple Awards are renowned for honoring individuals who exemplify the highest standards of hospitality. Peaches Crawford was one of only five recipients nationwide who were recognized for their significant contributions.  Known for her warm and caring demeanor, Peaches has consistently received accolades from employees and guests alike, setting a benchmark for service excellence within the industry.

Surrounded by colleagues and hospitality leaders, the Apple Hospitality REIT leadership team presented Peaches with the award, acknowledging her extraordinary service and dedication within the hospitality industry. Notable attendees from Apple Hospitality REIT included Justin Knight, CEO and Director; Liz Perkins, SVP and CFO; Catherine Driscoll, VP of Asset Management; Ashley Lowry, VP of Asset Management; and Luke Esposito, Asset Manager. From LBA Hospitality, President Beau Benton and COO Farrah Adams joined in commending Peaches’ achievements.

As General Manager at Homewood Suites by Hilton Cape Canaveral-Cocoa Beach, Peaches’ leadership culminated in a standout year in 2023, as the hotel soared to the top rankings within the Homewood Suites brand. Her approach to leadership, treating her staff like family, includes hosting celebrations where she often personally cooks, further cementing the caring, hospitable atmosphere she fosters. Beyond the walls of the hotel, Peaches’ community involvement extends to supporting local food banks and coordinating beach clean-up efforts in Cape Canaveral, efforts that were recognized through a Hilton grant.

Peaches Crawford hails originally from Fairfield, Alabama. She graduated in 1997 from Alabama A&M University with a degree in Secondary Education and Language Arts, but also shone on the volleyball court, attending the university on a volleyball scholarship. Peaches’ career with LBA Hospitality commenced at the Residence Inn Huntsville, where she started as a front desk agent, embodying the dedication and leadership that would soon see her rise to her first role as General Manager at the Fairfield Inn in Dothan, AL. She currently resides in Cape Canaveral, Florida, with her husband of seven years.

About LBA Hospitality

Established in 1973, LBA Hospitality is one of the leading hotel management, development, and consulting companies in the US. With an extensive portfolio of award-winning hotels in the East, Southeast, and Southwest, LBA Hospitality is a recognized leader in developing and operating the most respected brands under Marriott, Hilton, Hyatt, Best Western, and InterContinental Hotel Group franchise licenses. For more than five decades, LBA Hospitality has continued to set a higher standard in hotel development, management, and guest satisfaction, resulting in sustained, profitable growth for owners. For more information, visit

Melanie Shammout, LBA Hospitality


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