Local Relationships. Regional Support.
LBA brings a deep bench of sales experience across select-service, extended-stay, full-service and lifestyle hotels. Our teams understand that every property has a different market position, business mix and growth opportunity, and we build the sales approach around those realities.
That means pairing strong local relationships with experienced regional leadership, specialized market knowledge and the right level of support for each hotel. From corporate and group sales to events, catering and lifestyle positioning, our sales leaders know how to focus efforts where they can make the greatest impact.
For owners, the result is a sales organization with the depth to support complex properties, the flexibility to adapt as needs change and the experience to keep strategy aligned with performance.
What Sets Our Approach Apart
Specialized Sales Expertise
Experience across corporate, group, event, and catering sales, and an expanding focus on full-service and lifestyle hotels.
Strategy Built Around the Hotel
Sales priorities and support are aligned with each property’s market position, business mix, and growth opportunities.
Depth Across the Portfolio
Regional leaders, market specialists, trainers, and task force resources provide added strength when hotels need it most.
Sales Leadership Team
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