Regional Director of Digital Marketing
Described by her colleagues as dedicated, genuine, driven, and reliable, Emma Moore is highly regarded for her proactive approach and problem-solving abilities within LBA Hospitality’s Digital Marketing team. Since joining LBA in January 2022 as the company’s first Digital Marketing Manager, Emma has become an essential strategic resource for both the corporate team and hotel associates.
Driven by her willingness to learn and her desire to make things happen, Emma is known for taking initiative and identifying opportunities for improvement and growth across the portfolio. She attributes her strong work ethic and belief in selfless service to the deep relationships she shares with her parents and grandmother, who instilled in her the values of integrity, perseverance, and a positive outlook on life.
Emma’s commitment to professional growth has propelled her career forward. She earned her CHDM (Certified Hospitality Digital Marketer) certification in 2022, distinguishing herself as an expert in hospitality digital strategy. In 2023, she was selected to serve on the Hospitality Sales and Marketing Association International (HSMAI) Rising Leaders Council, a competitive program designed to shape the next generation of industry leaders. In December 2025 she successfully graduated from the Council, further strengthening her leadership and industry influence.
Due to her continued growth and impact, Emma was promoted to Corporate Manager of Digital Marketing in January 2024, and just two years later to Regional Director of Digital Marketing. In her current role, Emma provides strategic oversight for a portfolio of hotels, navigating complex brand systems while supporting property teams in optimizing their digital presence and performance.
Emma’s passion for developing others is evident in her mentorship of the department’s first intern, who successfully transitioned into a full-time role under her guidance. She continues to support and train team members to uphold LBA’s high standards, ensuring consistent excellence across the portfolio.
Before joining LBA, Emma earned her bachelor’s degree in public relations and communications from the University of South Carolina. She began her marketing career as Marketing Coordinator for 360clean, a leading commercial janitorial company based in Charleston, South Carolina.
Outside of her professional life, you’ll find Emma soaking up the sun at the beach, boating whenever possible, and attending live concerts. At home, she enjoys spending time with her family, her fiancé, and her lovable tuxedo cat, Hooks.
Emma proudly calls herself an “LBA for Lifer,” and LBA is certainly the better for it.